Pod Like a Pro: Episode 6

Pod like a Pro – Episode Six

Marketing Your Podcast

Sparky 0:22

This is Pod Like A Pro, the podcast that will help you make a podcast like a professional. It's me, Sparky and I have Ben – the CEO, head honcho. What other ways can we describe you, Ben? Just the guy that's in charge of Sound Rebel. On this episode, we're going to be talking about marketing and distribution, ways that you can get your podcast out there and make the most of it so you can bring listeners back. And obviously, that's the most important thing you're looking for when starting a new podcast.

Ben Anderson 0:53

I think when it comes to making a podcast, it's important to say right here at the beginning, that it's all about how many engaged listeners you get, not how many listeners you get, I think some people start a podcast and want hundreds of 1000s. And that is, of course possible. We've done it. And it's great. It's lovely to see those numbers going up every day, I think, put down 5000 People have listened in the last hour, or whatever it is, and that's cool. At the same time, it depends what your objective is, and who are you targeting. I suppose there's two sides to it. It's marketing your podcast for hundreds of 1000s of listeners. And there's also marketing your podcast to the people that really matter to you. But you know, before we get to the marketing, should we tick off the distribution side of it? Because that's actually quite quick.

Sparky 1:38

Let's do it. Right? Because again, you spend a lot of time when thinking about starting a new podcast on what's going to be in the podcast, but it's alright having the best podcast in the world. But if no one's hearing it, then what's the point? So then let's get to distribution. What are your points for distribution?

Ben Anderson 1:54

So distribution is basically where can people hear your podcast? Where is it available? So you want to be everywhere. Essentially, you don't want to be asking people to come to one specific place like some people will just put it on their website. You don't want to do that, podcasts are listened to by listeners on podcast apps, whether that's Apple podcasts, Spotify, Google podcasts, people listen to them through their Alexa say on Amazon music… Alexa, just come on, sorry, Alexa go away by. But then you don't want to be asking people to come to you. You want to be where they listen. So you want to distribute it everywhere. We use a company called Audio Boom to distribute all of our podcasts. So Audio Boom is basically kind of a third party app, essentially, where you upload your podcast episodes and you set it to where you want it to go. So you go in and you say, yep, send it to Apple podcast, send us to Spotify, send it to Google, bang, bang, bang, bang, bang. And then every time you upload an episode, you upload it once. And they then put it out automatically to all of those different apps. The great thing about sending it to third party apps is that you’ll hear about apps like Pod Hero that isn’t one of the major players. A lot of them take their content from the Apple directory. So being on Apple is really, really, really important. You definitely want to be on Apple, you definitely want to be on Spotify, you definitely want to be on Google podcasts, a lot of Android listeners, listen through their phone, to Google podcasts. And you definitely want to be on Amazon. After that everywhere else is a bonus. But yeah, use a company like Audio Boom, it's basically like $10 a month for Audio Boom for the hosting. But you also then get the analytics side of it as well. So you can go into you can see where people are listening, when they're listening, etc, etc. So it's really good to get that side of things, too. There are free ones, we recommend all AB because it's really good. But yeah, I think that basically ticks off distribution, it really isn't a major conversation. It's get your podcast in as many places as you possibly can. Simple.

Sparky 4:07

Yeah, I mean, definitely as a listener to podcast and you know yourself, you might find this with anything you want to find online, you want to find it as easily as possible. You don't want to be clicking in some link to be taken to a website to be taken here. More people will listen to your podcasts if it takes minimal clicks to get there, I think that those two go hand in hand together. So absolutely right then get it available everywhere you can, and more people can listen. So marketing then, where do we start with marketing? Because, you know, we spend a lot of time like I say, thinking about what goes into the podcast, but then who are we marketing to, you know, and how are we thinking this when we're putting our little marketing plan together?

Ben Anderson 4:49

So, I think the first thing to say is that marketing doesn't need to be expensive. People think marketing budgets have to be 1000s of 1000s of pounds and of course you can spend 1000s and 1000s of pounds on your podcast marketing. We don't. And in fact, we don't actually market podcasts. I think it's one thing to say here, Sound Rebel as a company. Our background is in radio production, audio production. We're not marketers, so we don't market podcasts for people, we can give you hints and tips like we're about to do now. But we don't actually do it. Because I oversaw marketing. When I was running radio stations, I didn't do it. I don't want to do it to be perfectly. I like making stuff.

Sparky 5:31

There's a clue there, though, that it is quite difficult. It's targeted, like your skill set is audio Ben. So that's it, you know, know your lane. And, you know, you can reach out to people who you know, you might even have friends or people you know, that are great with Instagram and Facebook and know how to get interactions up like those are all come under the marketing umbrella. Right?

Ben Anderson 5:49

Yeah. And you absolutely can. There's some really good specific podcast marketing companies out there. And you can use those guys. I think what we're focusing on today is if you're looking to do it yourself, what are the things that you should be focusing on? Because it is so difficult to come up with a plan that is, first of all, doable, in terms of the time investment that you're going to put into it. But also, it can be a just a pit of money. So where is the best place to focus your energy time money when it comes to marketing your podcast? And let's start Sparky with Ofcom. Because Ofcom, who are the broadcast regulator for the UK, release a podcast survey every year. And can you guess what the two top forms of podcast discovery are? When people were asked how do you find a new podcast? What were the two top ones?

Sparky 6:43

Okay, definitely. It’s got to be your mate recommended, because I feel like that's how I got into podcasts. You know, word of mouth. Right? It's got to be your mate saying, look, listen to this podcast, because it's great. That's got to be a number one way for me.

Ben Anderson 6:56

That is number two. 26% of people cited word of mouth as a way that they discovered a new podcast. So that is number two, so what is number one?

Sparky 7:05

What is number one?

Ben Anderson 7:10

It’s like Family Fortunes this, isn’t it? Ofcom’s survey said…

Yeah, so social media, social media is number one. 33% of people discover new podcasts on social media. So, I feel like that's a good place to start. Let's talk about social media and the best way to promote your podcast there.

Sparky 7:26

Okay, Ben. So what do I need if I'm doing social using social media to promote my podcast? Do I need to start a new page? Or do I need to create something that's specifically for the podcast? Like is that is that the way to go? Would you say?

Ben Anderson 7:41

First thing to think about is what platforms should you be on when you think about social media. You think Twitter, Facebook, Instagram, and then a later ones that kids use that I've got no idea about? Like, oh man, you use Tik Tok?

Sparky 7:54

I'm on Tik Tok, not just kids use Tik Tok. It's the cool ones that use Tik Tok.

Ben Anderson 7:58

You dancing on Tik Tok Sparky? You and your baby?

Sparky 8:04

I tell you what, though, you can learn a lot from Tik Tok. There's more like DIY videos and stuff like you play things you wouldn't think useful. But again, discovery through social media, it backs up your marketing and Ofcom’s survey.

Ben Anderson 8:16

Yeah, we always say choose your platforms, because not every single one is going to convert people to listeners. So, for example, I'll always use this as an example because it's done so well. But Over the Influence, the alcohol-free podcast, is huge on Instagram. Really good on Facebook. And we're thinking of getting rid of the Twitter, because it just doesn't seem to be a place for it. People want more visual content, where that they want to see lots of photos of happy smiley, sober faces. We also do a lot of quote images on Instagram, and they go down really well. So we just take little bits, little lines and the podcast, put it into a nice frame, nice social frame. And that seems to work really well on Instagram as well, for some reason doesn't work so well on Twitter. On the other side of things, Triple Captain is a podcast we produce about fantasy football. Yeah, there's a huge fantasy football community on Twitter. That's because it's been around for so long. I think there's a lot of people who've got good social followings on Twitter. And that has got loads of followers on Twitter, but hardly any on Instagram. So it's about thinking and you can just try it, I think I'd recommend trying all of them. But don't feel as if you have to keep going with something if it doesn't work for you, you know, get rid of something if it's not working. I think we're probably going to get rid of the Twitter for OTI but it's just not worked for us. And it's fine – we get in the audience from other places.

Sparky 9:41

I feel like that comes under the time thing as well, Ben because running a social media account is very time consuming. So like if you do start your podcast when you go Facebook, Twitter and Instagram, but yeah, one's not working. Look, you can save yourself a couple of hours a day by getting rid of your Twitter. You know, because if you're firing blanks with that and you're not hitting the people you need to hear, then then get rid of it. Because again, I've guessed what you're going to tell us by the end, this podcast is about making your time work. So you can market on social media, in the best ways.

Ben Anderson 10:12

Yeah, because it does, it takes a lot of time to produce a podcast properly. And you can sometimes I find this and we, you know, we obviously do what we need to do. But I need to give it a break after I finished an edit. It's taken me a while. And the last thing I want to do is go back through and repurpose the content straightaway. For social media, I have to take a little break and come back to it. So it is about thinking, right, where's my time best spent, because it's a lot to produce something really good. You've got to put the time into it. But I think that's in terms of time and social media. That's one thing that people underestimate. And they put all of their thought into the content. And we'll go into the content in a minute and the different types of content you can use to promote your podcast on social media. The most important thing is replying. Talking to people, using the Instagram inbox. Over the Influence again finds this the best place to connect with their audience. Not everyone wants to shout that they've given up alcohol, but they want to talk to us. That's the place where they could do it in confidence. They know it's just us. And we're talking to just them. And that's where we build the kind of real loyalty. So when he's thinking about Sparky what you said about you can spend two hours a day on social media. It's not uploading a photo and putting the right caption with it that takes the time. It's going in and replying to everybody it's interacted with you. That's the that builds real loyalty. But you find that from your radio show, reading someone’s text on the radio means they’ll probably listen forever.

Sparky 11:51

It's a really powerful tool. And that's it, because one thing I find about podcasting is it's very personal. Like, regardless, if you're doing a more business focused podcast, it might not be so personal, but the people who are listening, have that shared interest in what the content in your podcast is. So, they feel more part of it, because this is for me. And so that's why when they do interact with you, and you get that, you lock them in by replying to them and making them more so believe rightly so that they are part of the podcast.

Ben Anderson 12:17

Yeah. And actually, we're taking it a step further with Over the Influence as well. This idea came from Freddie, he's our co-host on that podcast. But it reminded me of when we were working together on the radio, Sparky, because your co-host on the radio, Jo loves a handwritten letter to a listener, she's so easy to reply on social media that actually, you've got to do it. And it's really important to do it. But can you take it that step further? We were talking about how Sharon, who's the other presenter on Over the Influence is the queen of sobriety because she's just hit 1000 days alcohol-free? Well, we call her the queen of sobriety. And Freddie suggested, well, you know, when someone turns 100, in the UK, they get a letter, a telegram from the queen. So why don't we when you hit your 100 days alcohol free, we'll send you a telegram from the queen of sobriety, a lot of people are sending us their addresses and telling us when that date is, and they're gonna get a letter through the post from Shaz. That's taking it away from the social media side, but it's just it's about interact, interaction is the most important thing.

Sparky 13:20

That doubles down as marketing, too. Because then someone comes around that person's house picks up this letter, you know, what's this? Who's this? What's this point? I've not heard this podcast? Oh, yeah. Well, I've been… bang, bang, bang, and you're promoting all the more.

Ben Anderson 13:44

It can be a little expensive but it's worth it. You know, at the same time, we have been putting some money behind some of our social posts. Sometimes it works really well. Other times, it does just feel like you're just chucking money into a pit. Like we're actually about to employ a guy who's going to take that on. I really recommend if you're going to do paid social, don't do it yourself, because we've tried it. But this podcast is honest. You know, we're doing it ourselves. And we're not we're not paid social experts. We're audio producers. So we're now about to pay a paid social expert to do that for us because they know their thing. They know what they're talking about. But yeah, that feels like people have directly contacted us. They've slid into our Instagram DMS and said I would like this. So that feels like a really good investment of marketing budget to me, because someone wants it. We're gonna fulfil that. Anyway, let's get back to social media. Because I think commenting, replying is really important, but you've got to be posting the right content in the first place. And you don't want to be posting the same thing all the time.

Sparky 14:44

Nope. So what I've noticed about the OTI podcast, Ben, is that you take quotes from the podcast, like the hard hitting quotes, which you were just talking about just a second ago, and you put them out there so I know if I've never listened to the podcast, but I've come across your Instagram post and know what to expect when to do press play on that podcast. And that's really key. When getting that marketing out there on social media, that's what you mean when you say putting the right content out there, right?

Ben Anderson 15:12

Yeah. So we were trying to think, what will people save on Instagram? What will people share? What do people want to see, what kind of content do they want from the Over the Influencer podcast about giving up alcohol and living an alcohol free life? Our Instagram, we do one quote, one photo, one quote, one face, one quote, one face, type of thing. The good thing about that is that we can prepare loads of it in advance. So we'll go through the episodes, we'll write down our favourite quotes from them. And then I'll send it to a designer and he'll do one session, bang, bang, bang, bang, bang, send me a load back in one folder. And I've got the next month's worth of social quotes to go out there.

Just little things like this week, we did one quote from Freddie, I've lost years of my life to hangovers, and I decided I didn't want to lose that time anymore. Loads of likes, loads of comments, comments, saying love this, time is too precious, too fleeting… Exactly, I felt exactly the same way. We've done other quotes, made new friends, sober friends, mixed in sober circles, the AF community which is alcohol free, is amazing. Sharon said that in series one, episode two, the comments are just everything we'd want. You've got the kind of obviously the fire comments. But then people saying things like switching your social circle is sometimes necessary to maintaining your sobriety, especially for the anyone new brief on that path. Other people have replied to that is promoting conversation, which is really useful, because it obviously, when Instagram, see that something's getting a lot of interaction, not just likes, but comments, and then starting conversations, it pushes you higher up in their algorithms. So that's one side of it. But it's really easy for us because we then do pictures of either us kind of people who are in the podcast, with a bit of a quote underneath. So for example, this week, we're about to launch a big online community around Over the Influence. So we posted a photo of Freddie and Shaz with our logo on, it just simply said, when we took this photo, we had no idea what happened to our little podcast next, at the beginning, we just wanted to share our stories, blah, blah, blah, two weeks, today, we embark on the next journey. For the last few months, we've been building something pretty special, which we can't wait to share with you. People loads of comments on that can't wait, stop teasing us tell us what it is now, all that kind of stuff.

But it's just simple. It's, it doesn't have to be groundbreaking. Every time it's just about saying something real honest. And something that connects with people, when we don't want to put pictures of us on there all the time. So we're showcasing our community, by listeners provide us with quotes. Say for example, this is a girl called Janine, who's in Seattle, and got a nice picture of her you slide across and you see what she said, you've all truly made an impact on me, I just wanted you to know that when you leave alcohol behind, you have the potential to step into some serious power. You'll join forces and are doing amazing things. I thank heavens for your podcast every single week. Like you can't get better than that.

Sparky 18:03

You want that, you know, you if you were a theatre show, or whatever you want quality quotes, which promote your thing that you're trying to promote. And you're doing that exactly, they're on Instagram, and that's the power of it, someone's going past scrolling through their Instagram, they've got half the idea that they should probably cut down on my alcohol intake, and then bang, you've started that fire, or, you know, you've shown them that light and, it's that powerful. And that's exactly how to market your podcast. And you've shown the evidence, the skill and hopefully in two weeks, you're gonna show the results as well.

Ben Anderson 18:35

You know what, it feels like it's gonna be great. Like, gonna be honest, it's a bit of a gamble. You know, we put a lot of money into this thing. Again, we take a gamble sometimes.

Sparky 18:49

But that's something we've taken a gamble on, though. It is encouraging to the creators of the podcast, because it’s gonna keep pushing you to keep making great content. It's encouraging to people who might not have heard the podcast yet because it makes them say, oh this looks good, look at the buzz around this, this must be good. It must help people actually get off the booze. And so all of those things are powerful marketing tools.

Ben Anderson 19:19

Yeah. We also do loads of stories. So that is the presenter, every day, she has a does a little update. And it's nothing major. It's only 30 seconds to a minute, but it's her going this is us. You're connecting with us directly. She does the stories we repost it on the stories too. But people want to see a variation of content and the content that works on one social media platform doesn't necessarily work on the other one quite as well. So for example, Facebook, we use a lot of Zoom video clips from Over the Influence. So it doesn't have to be complicated. You don't have a huge production setup, you don't need swanky cameras and a set, people are used to this same aesthetic, especially after the whole pandemic. We're all we all know Zoom very well.

We send video clips to an editor. I record the Zoom conversation so I can see every window. Sometimes it will cut to one window and be a 30 second to a minute clip of someone speaking. And they work brilliantly on Facebook. Again, it's about trying things out, it's about giving it a go. Going, actually, that works really well. So let's do more of that. That doesn't work well. Don't be afraid to cut it.

We also do, audiograms, they're called. So it's little clips of audio, that then has a waveform, but wiggly line is what everyone always calls it. But you know, they work quite well. They work particularly well on Twitter, I find people live behind the scenes content. It's not just about the shiny, glossy stuff, people love seeing behind the scenes a little bit. So just essentially think about your social media channels, as another outlet for your content. It is a channel. You've got your podcasts, and that is the main production. That's the anchor of what you do. But then think about how these different platforms work. And how can you promote the podcast? Yes, but also expand into other areas and use the social platforms as the kind of the showcase of the life around the podcast, not just what's on it.

Before we move on quickly, YouTube. So lots of people ask me, should I put my podcast on YouTube? That's where production values do matter. If you've got a space and cameras, and you can film it really well. Great. Put your podcasts on YouTube, don't put your podcast on YouTube, if it's Zoom, don't put your podcast on YouTube, if you're just going to do a blank screen with a waveform going across it. I'm kind of contradicting myself, because at the beginning, I said make it available everywhere. If you've got the time and the budget and the facilities, then absolutely do it like, yeah, please do. But if you don't then just concentrate that time concentrate that budget on making really great audio that you can then promote really well.

Sparky 22:44

Right. Okay, Ben, so we've covered a lot of how to do like a more personal podcast, but you know, obviously Sound Rebel produces podcasts for businesses. So how would you go about promoting those and making sure that, you know, the reach out got to the right places? You know, maybe you're targeting a specific market?

Ben Anderson 23:02

Yeah, so I would, I mean, when you're working with businesses, it's great, because they've usually got a marketing plan in place for their business anyway. So think about where you'd usually advertise your business. For example, I've got a few clients who regularly take out adverts in trade magazines, they just flipped the copy for a few months to promote the podcast when it launched, and then flipped it back to wherever else they wanted to promote. If you don't already have really active ways of marketing your business in general, then I would say, think about your own media channels. So, you have social media which we have covered. But your email newsletter list, the clients who I see the best are the ones that email every single week, the podcast has just come out, they send direct mail to their mailing list, because people click on it and go straight through. So it's really easy. I've just got this bang, click bang, I'm listening.

Blog posts, too, right. So use the podcast to create a longer article, repurpose that content into something written as well. You have your podcast player at the top. But then pack the description with key words, pack the blog post with key words. Encourage people to comment, written comments, as well as getting in touch through email or whatever. Repurpose that content. Also make it prominent on your website. Like a lot of people will start a podcast and they'll just leave it in the apps. As I said earlier, make sure it's in the apps and not just on your website. But make sure you've got a podcast tab across the top let people know when they visit your homepage that you have a podcast because 25% of people in the UK and are listening to podcasts every single week. It's a mainstream form of media now, and it's only growing. People are used to listening to podcasts. So tell them that you've got one.

But then also you can go into the paid side of things. So those own media channels are free. A lot of the time you built the mailing list. You're bringing traffic to your website anyway. But you can also pay. I’ve got clients who bought banner ads, for example, across different websites for specific industries. I've got clients who've bought outdoor ads. But yeah, it's essentially have a think about what you've already got. And also focus massively on those niches. And actually, that takes us on to the final bit I wanted to cover because I've realised we've been going on for quite a long time.

Sparky 25:26

You've been very informative. Like that's the thing, if you don't know this stuff, then it's really interesting and important information to know because if we're making the spending the time making a podcast, and we want it marketed in the best way.

Ben Anderson 25:39

Well, let's hope so. If you don't have a huge budget, then guests and guesting is a really good way of promoting your podcast. So starting off with guests. The great thing about inviting guests on is they bring lovely content, but they also have their own audiences. It doesn't matter if somebody's got a million followers, if they don't tweet about it, then you're not going to get that benefit. When you're booking your guest. Ask them, are you happy to come on? And will you share this with your networks afterwards? For example, that works really well on some of the business podcasts we do on LinkedIn. Posts about podcasts tend to do pretty well on LinkedIn in terms of the kind of algorithms and discoverability and people seem to like them. So ask them, will you share this with your networks? Just having a big name doesn't necessarily bring loads of new listeners. It can do. But it's not a given. If they don't post about it, their audience don't know about it. I think with guests and guesting I would say that guesting is by far the most important one. And essentially, this is you booking yourself on to other podcasts. The good thing about that is that it's free. It's a time investment, but it's not a financial investment. And as long as you're targeting them well enough. If you guest on another podcast, it's in a kind of similar niche to you.

For example, coming back to Over the Influence again. Our podcast is about alcohol free life. Freddie is now starting to get booked up. He gave it booze and became like an ultra-crazy marathon runner running across the Sahara Desert breaking Guinness World Records and all kinds. Yeah. But he's now booked into a load of fitness podcasts. So running podcasts, ultra-marathon podcasts, which are in a similar vein to what we're doing, we've got a slightly different angle on it, because as is about alcohol free life. But the great thing about that is that someone will hopefully hear Freddie and go, he sounds like a top bloke. Obviously he'll promote the fact that he's on there as Freddie from Over the Influence. At the end, the host, if they're a good host will always give you the opportunity to promote your stuff. So if a listener gets to the end of an episode, they're already in a podcast app. They've just listened to the episode and thought that's really interesting. I'd like to know more about this guy. They immediately typing Over the Influence into the search bar under there. Exactly. So that's the great thing about podcast guesting.

There are companies out there who will charge you for that; they will essentially act as a kind of podcast PR company, where they will say if you pay us a retainer of this per month, we will guarantee you a minimum of x slots on podcasts. At the same time you can do it yourself. And a really good way of doing that is just follow them and direct message them on Instagram. Obviously, do research. Don't say I love your podcast, if you've never listened to it. Be honest, don't bullshit.

Sparky 28:53

It is a really powerful tool that though Ben, like I feel like when we were starting up a couple of podcasts like going out and guesting on others really helped. And it creates the podcast community because there's enough room for everybody to create their podcast whenever they want. Obviously, you might want the number one in a certain category. And that's fine. But you know, it's steps to get there. And by being part of the podcast community and sharing content and you know, helping each other grow. You're only boosting podcasting as a whole, which, obviously, is what Sound Rebel is very interested in, too.

Ben Anderson 29:34

Yeah, my mum and dad were estate agents when I was growing up. And he always said that you want to have your shop on the same road as everyone else's. That's why you get loads of estate agents together because when someone comes in, they're looking for a house, they look in that window, and I've looked at that window and I'm looking at windows. If you're out in the sticks on your own when you're not going to get that passing look. There's passing glances. What’s the phrase Sparky? I get every phrase wrong. Is it a rising tide lifts all boats? Or all boats… I don’t know.

Sparky 30:04

Mate, you have got a much better education than me. Do not ask me to get a saying right. I'll often get it wrong, too. But I hear what you're saying – the power of being on somebody else's podcast and guesting you know, is, could be way more powerful than Instagram posts that you think you've nailed, or that you know that email mail out, like hearing someone going oh yeah he sounds like he’s got some good points. I want to know more about this person. Like, that's how I've been led into new podcasts. It's a very natural way of it happening. And it's a great way of marketing your podcast.

Ben Anderson 30:42

Yeah. Because audiences like that host. And that host has invited you on? Yeah, okay. You might have prompted them to invite you on. But they then go, okay, well, my, the person I listened to every week buys into this person, so do I. And it just, it makes life so much easier.

You know, it's not just about podcasts, in a couple of weeks time around the launch of our community. I'm gonna be appearing across the nation, Sparky on many local BBC radio stations, yes, because we sent a press release out to them. So again, it's, you know, taking advantage of new ways of promotion. But sometimes the old stuff works, too. We literally sent a press release out to every BBC local radio station to say, this is happening. Do you want to talk to us about it? And later on, we got back in touch and said, yeah, so I've got a couple of days where I'm booked up just appearing on different radio stations across the UK, and again, it's the same thing. It's just about, you know, that audience binds, that presenter binds that radio station, they're interested in talking to me, so it kind of just subconsciously makes me go, well, I'm therefore interested in listening. So hey, yeah, and there's a lot to it, isn't it?

Sparky 31:46

But you're marketing all the time. And these are things that you might not obviously think about in the first instance. And I think you've covered a load of things there, Ben, for anyone who's starting a new podcast in ways that they can grow that audience number because it does feel so important to you. You know, like you're saying, you know, what was it you were saying about authentic lessons? Or what was the term you used?

I think another thing worth saying is people will instantly give your podcast credit if the podcast they like, likes you. Simple. Yeah. Right.

So there's some things to be going with. That covers marketing. I mean, I hope you've had your notepad out whilst Ben was going through those for you. But that that's the intention of Pod Like A Pro is to help you make the most out of your new podcast. Look, we've got more episodes to come.

Ben Anderson 32:53

We’ll talk about private podcasts next. Okay. Cuz it's not just about being on Apple and Google, those people are using podcasts in different ways.

Sparky 33:00

Well, that's interesting, because I don't know a lot about that. So I'll be interested to learn along as we learn more from Ben. But look, you know how to get in contact. Hello@sound rebel.co.uk. If this podcast has inspired you think yeah, I'm gonna start getting in contact with Ben. He can get you on that right path to get in your podcasts out.