Podcast Production - Quickfire Q & A!
When we speak to new clients we always get asked the same few questions so we thought it might be helpful to answer them all at once here…
How long should my podcast be?
We always recommend an hour recording time of an hour which tends to get cut down in the edit to 40 – 50 minutes. That’s usually long enough to cover everything you need to and not too long it puts people off listening.
How often should I release an episode?
Releasing at the same time every week means people can build listening into their routine – commute, gym session, daily walk etc. We also advise some clients to release 3 episodes at once at the start of the series to hook people in and leave them excited for the rest of the episodes. Like an audio version of a Netflix binge.
What day of the week should I release?
Research suggests that Monday to Wednesday in the morning are the best days to release, podcast listens tend to see a fall in numbers later in the week and over the weekend.
Do I need music in my podcast?
That really depends how professional you want it to sound. Our music producer Tom can make you a bespoke music package based on the vibe you want for your podcast. We like to punctuate the episodes with short music ‘stings’ to break up the audio so you don’t just have one long continuous conversation. As well as a theme tune to intro each episode.
How many episodes should I have in a series?
We like a series to be 10-12 episodes long. That’s long enough for you to cover all the ground you want to, get interesting guests on and build up a loyal listener base. Having said that, some of our clients release weekly episodes on an ongoing basis and proving you have enough content that can also work very well.
If you’ve never hosted a podcast before you probably also have a long list of other questions that we’d love to talk to you about!
Sound Rebel is a podcast production company based in Liverpool. We produce bespoke podcasts for clients both in the UK and across the world. To talk to us about starting your own podcast, email hello@soundrebel.co.uk